Brave New World - 1643 Words

Community, Identity, Stability? Is there such thing as a world in the future where sexual interaction is the closest aspect of a community? Is it true that the people in this society are unable to choose what they want, due to the fact that they are genetically controlled of who they are? Or to eliminate someone’s sadness by just taking one drop of a drug can automatically make them feel better? Welcome to Brave New World. The motto of Brave New World consists of three words; community, identity, stability. These words create and conditions new human life in a civilized society that presents a dystopian view of the future. The word community is based on all the different castes of diverse people â€Å"working together† to become†¦show more content†¦This is based on the motto of stability. Almost everyone in this society takes a drug called soma that relieves your pain and gives you pleasant hallucinations. John is very much against soma it is the leading cause that killed his mother, but eve ryone else needs it. â€Å"There’s always soma to calm your anger, to reconcile you to your enemies, to make you patient and long suffering. In the past you could only accomplish these things by making a great effort and after years of hard moral training† (Huxley 238). In this, the directors are successful in tricking them. The people in the society get a relief, and endure the fact that all the unhappiness is swept away. Also sex has become a recreational activity instead of means for reproduction. â€Å"Put your arms around me...Hug me till you drug me, honey...kiss me till I’m in a coma. Hug me honey† (Huxley194). When Lenina takes soma she is very sexual with men because all her discomfort is gone she is feeling a sense of happiness which makes her now stable. Stability is really the sense of control over the society. â€Å"Stability,† said the Controller,† stability. No civilization without social stability. No social stability without individual stability† (Huxley 105). The society was tricked in a way so that they would always have to takeShow MoreRelated Brave New World Essay962 Words   |  4 PagesBrave New World Aldous Huxley’s Brave New World is a fictitious story about a future utopian society where people are mass-produced in laboratories. People have no emotions in this world where drugs and promiscuous sex are greatly encouraged. People are given labels according to their pre-natal intelligence assignment. These different classes all have specific roles within society and nobody is unhappy with their place. The Brave New World he was a fictitious story that sets upRead MoreBrave New World Government1086 Words   |  5 Pagesconflicting in their particular perspectives. In the novel Brave New World by Aldous Huxley, the government has chosen to preserve the interest of state and this dystopia is the result of mankind choosing the wrong faction in the conflict of interest. To clarify, the principles, theories and arguments presented here in are democratic in orientation and not communistic, because the arguments aim toward freedom and rights. Those in control in Brave New World have misguided the nation’s populace into dystopiaRead MoreBrave New World Essay1091 Words   |  5 PagesA smart, scholarly and skillful author named Aldous Huxley once said â€Å"Technological progress has merely provided us with more efficient means for going backwards†. The advancement, improvement and the wrong use of technology has affected the world in a really negative way. When technology first started to improve and become more advanced was during the WW1 and WW2, which caused the most destructive wars in human history. For example the wrong use of technology led the Americans to produce one ofRead MoreBrave New World : Society1306 Words   |  6 Pagesthe novel, Brave New World predicts what the future may hold, modern USA may show many similarities but also many differences. Differences such as the use of drugs, pleasure or self- indulgences, and technological advances. In the novel, society follows a system in which the higher level people get treated with more respect, almost like in modern USA. As society in Brave New World focuses on unity, stability, and identity, modern people focus on love, family, and success. Brave New World has fiveRead MoreBrave New World: Utopia?1430 Words   |  6 PagesII 26 April 2006 Brave New World: Utopia? When one envisions a utopian society, religion, the prevailing presence of social class segregation, and abusive drug use are not typically part of such a surreal picture. These attributes of society, which are generally the leading causes of discontent among its members, are more so the flaws an idealist would stray from in concocting such hypothesis for a more perfect world; not so for Aldous Huxley. In his novel, Brave New World, these ideals areRead MoreThe Novel Brave New World 1346 Words   |  6 PagesTitle In the beginning of the novel, the title Brave New World was an optimistic phrase, first used by John the Savage to declare what a wondrous new world he had discovered in the World State. â€Å"‘O brave new world,’ he repeated. ‘O brave new world that has such people in it.’† (Huxley 130) As the novel progresses, the atmosphere accompanying that phrase gets heavier and heavier, when finally on page 190, the phrase is used mockingly; â€Å"‘O brave new world†¦Ã¢â‚¬â„¢ In his mind the singing words seemed to changeRead MoreIrony in Brave New World1022 Words   |  5 Pagesyou know there is a monster in the closet, but the character does not). Many examples of irony are given in the novel Brave New World, a novel set in the future where humans are biologically engineered and conditioned for their role in society. The novel exemplifies irony because even though they have norms and regulations set, most people tend to not follow them, includi ng the world leaders. In the first couple of chapters, Lenina, a young woman, is introduced. When we first meet her, we learn thatRead MoreAnalysis Of Brave New World 970 Words   |  4 PagesManeth Chan The characters in Brave New World are all conditioned in their ways. Even John himself has been conditioned. Brave New World is set in a future London after horrible wars, the aftermath of which leads the government to condition everyone and everything. Bernard Marx, Helmholtz Watson, and Lenina Crowne have all been conditioned from the time they were in the tube to their current everyday lives. Conditioning never really stops; it just takes different forms. John how was raised byRead MoreBrave New World And The Island898 Words   |  4 PagesImagine a perfect world where everything is controlled; your job, your everyday life, even your thoughts. You would never have to think about anything ever again, but Aldous Huxley, the writer of Brave New World and Michael Bay, the director of The Island, both attempt to depict the dangers of this â€Å"utopia†. Although Brave New World and The Island both successfully communicate satire, Brave New World is better at eliciting people to think and change. In both Brave New World and The Island, one aspectRead MoreExploration Of A Brave New World1131 Words   |  5 Pages2015 Exploration of a Brave New Individual Envision a world without despair, and everything is designed a specific way. Total freedom and perfection. Utopia is an imagined place or state of things in which everything is perfect. Values are the determining factor to what inhabits a perfect society. Does this pertain to individual freedom, or is freedom living by societal norms? Aldous Huxley exposes these factors through his futuristic literary masterpiece Brave New World. Society is controlled

Advantage and Disadvantage of Social Media Network for Business

Question: Discuss about theAdvantage and Disadvantage of Social Media Network for Business. Answer: Introduction This research is conducted to analyze the advantage and disadvantage of using social media in the food business in Australia. Social media has played an important role in the success and growth of a company. To stay competitive in the market, it is important for the companies to identify the target customers to expand the business in the social networking sites. In the recent decades, social media is an important concept by which companies are getting opportunities to expand the business by business-to-customer, business-to-business communication, and customer-to customer communication (Weiss, Lurie Macinnis, 2008). The key objective of this analysis is to understand the pros and cons of social media in the business. Social media has provided various opportunities to the food sector to present the products in different communities that may be involved. Social media includes various functions in the form of technology which allows the companies to tag, blog, post and dig etc. There are various social media platforms such as MySpace, Digg, FaceBook, Twitter, LinkedIn and Google Plus etc. All these platforms are helpful for the businesses like food business in order to provide the information related to the products and services. Social media is now considered as an effective tool for various organizations to market their products and services. Further, it is observed that the social media users are highly motivated with their buying decisions. Along with this, 70% of users are engaged in social media marketing and it has unenthusiastic impact on the marketers also. Despite of advantages, there are some disadvantages involved in social media which need to be addressed effectively (Hill Moran, 2011). While dealing with the social networking platforms in the business of food industry, the companies have to face challenge related to the lack of budget. It is well known that the social networking sites play a crucial role in the business operations as they are able to connect with the people in the operating market. There are some advantages of social media in the business perspective (Forman, Ghose Wiesenfeld, 2008). Social media includes various platforms dealing in the different way and they have various advanced features for the additional fee. Some of the social media sites have features that are free to use. Social media is helpful in making the business effective and strong in the new market. Along with this, social media is helpful in reducing the cost of the business. Social media enables the companies to stay connected with the customers. Companies are also able to provide relevant information to the customers without any kind of restrictions. This is the key advantage over the other forms to stay connected with the customers (Barefoot Szabo, 2010). Apart from this, there are some disadvantages with the social media while using in various businesses. In the social media, there can be issue related to trademark and copyright. Marketers have to deal with the issue of copyright and trademarks and misuse of intellectual property. With the social media, it is difficult to manage some services. There can be issue related to time commitment in the operations. Privacy issues are one of the challenges in the social media. Companies face difficulties in gaining trust of the customers. Project objective Social networking sites are important for achieving the business objectives in the companies. While operating in the food industry, social media is also not completely different. According to recent survey and observations on the various organizations, it is observed that there are 80% of foods businesses executives are agree on the effectiveness on the social media tools. The key aim of the project is to understand the social networking sites and impact of social networking platforms upon the business of the food companies. Along with this, the objective of this study is to identify the positive outcome of the social sites along with the expected disadvantages and challenges the businesses have to face in the business in the Australian food industry. Project scope There are various scopes of this project. While dealing the business in business in food industry in Australia, it is important to understand the social networking techniques. The tools of social media are used for the success and growth of the business as it is the fastest to make people aware about the products and services. In current time, social networking sites have significant impact on daily lives of individuals along with the businesses also. So, in the food business, social media is also playing an important role. The scope of this project is to identify the ways to grow the business. The scope of the project is to use this study in every aspect of the business and promote the brand online in the market (Watson, Leyland, Berthon Zinkham, 2002). Literature review Social media marketing is enhancing the way by which the companies are able to attract the customers easily. Marketing in terms of social media can be defined as the utilization of social media tools to advertise the products and services of the company in the operating market. By making the customers aware about the products, social media is effective platforms for the mass communications (Weinberg, 2009). There are many new tools being developed for the businesses. Social media marketers are effective in the market by using various social networking platforms. There are many social media sites having many different forms and features. Gordhamer (2009) has related the social media marketing with the relationship marketing of the various companies try to maintain market connection with the customers in the market. Social media is effective for the companies to establish the relationships with the customers and enhance the loyalty of the customers for the specific products (Tanuri, 20 10). In current time, customers are very powerful due to the social networking sites as they are able to compare the services and prices of the companies. Jan Khan (2014) started that Social media is an innovative and important tool by which organizations are able to cater very strong relationship with the consumers on the virtual networks (Arthur, Sherman, Appel Moore, 2006). Further, there are many famous sites which are widely used by the customers and companies i.e. Twitter, FaceBook, YouTube, and LinkedIn. These are famous channels which are used by the companies to enhance the brand awareness of the products and make the customers engaged with them. Social media marketing have both advantages and disadvantages while using in the business. Palmer and Lewis (2009) argued that various media channels are facing many issues and challenges in present times and the companies are facing down turn in their profit levels (Fiore, Kim Lee, 2005). So, they are correlating these traditional channels with the social media in the brand management and marketing. Forrester research study (2011) stated that organizations are continuously shifting towards online promotions based on the choice of customers. In current trend, buyers and consumers are more social media enthusiasts and tech savvy. According to Jan Khan (2014), Social media is an inventive and significant tool by which companies are able to cater very strong relationship with the consumers on the virtual networks (Xiang Gretzel, 2010). Research questions/Hypothesis Primary Questions What is the significance and significance of social media networks and tools in the Food industry of Australia? Secondary Questions There are some secondary questions related to this project. Those questions are as follows: How the online platforms are affecting the businesses like food industry? What will be the impact of social media on various markets? How the social media is positively effective on businesses? Research design and Methodology For this research, both the qualitative and quantitative methods are taken. Basically, qualitative research will be considered for the study as this is the common method based on the experimental methods and statements. The Further, experimental statements can be defined as a described report of analysis of the real case rather than focusing on the assumed case. After that, in 1994 Creswell provided an important definition about qualitative method that qualitative research is a type of research that describes the trend by gathering statistical facts that are examined using scientifically based on systems. Qualitative research In the qualitative research, secondary data is also used. The questions will be related to the use of social media and survey will be carefully planned for the research purpose. For survey, the research has been conducted among people in the Australian food industry. The number of the customers for the survey will be 50 including regular customers of food companies. They are selected for the survey because they are the most important part for the expansion of the business. They can be more trustworthy in conditions of research. They are the most important part of the survey because by the clients review, their needs can be identified. Most of the questions have several choices with 5 options and also there are some open questions where answer will be given in their own words by the customers. The questionnaire has been sent on their email addresses. For secondary data, evaluations and study of other authors will be taken. So, the theory will be partially based on the references and strategy of other authors (Gurau, 2008). Quantitative research The quantitative research will be done based on the numeric data and facts related to the growth of the food industry. The result will be based on the values and figures by which the research objectives and result related to use of social media in the food industry will be analyzed. The quantitative research will be helpful to understand the strengths and weaknesses of the companies in the food industry. Quantitative research is helpful in resolving the challenges associated in the business to achieve the goals and objectives. Research limitations The key limitation of this research is that the research is only based on the perspective of the consumers and secondary data analysis of the literature review. Because of less primary data of the food business, this study may not be able to provide quantifiable results related to the effectiveness of social media over the traditional marketing methods in the industry. Time Schedule (Research Plan) Activities Lead Time Time Spend Time Cushion Collecting information 6 days 1st Nov -6th Nov 2 days Organizing Information 3 days 7th Nov 10th Nov 1 day Completing primary information phase 2 days 11th Nov -13th Nov 2 days Conducting survey 5 days 15th Nov 20th Nov 1days Analysis of information 1 day 21st Nov -22nd Nov 1 day Conclude research 2 days 23rd Nov 25th Nov 1day Writing report 1 days 26th Nov 3 days Draft review 1 days 27th Nov 4 days Change Revision of draft 1 day 28th Nov 1 day Review 1 days 29th Nov 1 day Finalizing report 1 day 30th Nov 1 day Submission approval 1 days 1st of Dec 1 day Conclusion Social media is a significant platform by which marketers and advertisers are able to converse with the customers and buyers. In present time, customers are experiencing a new phase of social media. The tools of social media are efficient in developing and creating pictures and videos of the products. Based on the above discussion, it is analyzed that there are both advantages and disadvantages of social media tools while using in the business operations. Numerous corporations are still struggling to discover correct method to use social media. Still, many marketers are not fully aware of risk and challenges associated with social media marketing. So, before using social media in business, companies have to do full study on the social media practices. A company must identify essential values and plans of using social media in the business practices. Main aim of the company must be to encourage, increase loyalty and provide good quality products and services to satisfy the requirement s of the customers. References Arthur, D., Sherman, C., Appel, D. Moore, L. (2006), Why young consumers adopt interactive technologies: Young Consumers, 7(3), pp. 3538 Barefoot, D., Szabo, J., (2010), Friends with benefits: A social media-marketing handbook, San Francisco: No Starch Press Fiore, A.M., Kim, J. Lee, H.H., (2005), Effect of image interactivity technology on consumer Responses toward the online retailer: Journal of Interactive Marketing, 19(3), pp. 3853 Forman, C., Ghose, A., Wiesenfeld, B., (2008), Examining the relationship between reviews and sales: The role of reviewer identity disclosure in electronic markets: Information Systems Research, 19 (3): 291313 Gurau, C., (2008), Integrated online marketing communication: implementation and management: Journal of Communication Management, 12(2), pp. 169-184 Hill, P.R., Moran, N. (2011), Social marketing meets interactive media: lesson for advertising https://agroovyweb.com/2010/03/11/university-of-chicago-and-my-literature- review-role-of-social-media-in-contemporary-marketing/ Tanuri, I., (2010), A literature review: Role of social media in contemporary marketing, Accessed on 20th November 2017 fromvaluable, how valuable are they, and why: Journal of Marketing Research, 45(4), pp. 425436 Watson, R.P., Leyland, F.P., Berthon, P. Zinkham, G., (2002), U-commerce: expanding the universe of marketing: Journal of the Academy of Marketing Science, 30(4), pp. 333-47 Weinberg, T., (2009), The new community rules: Marketing on the social Web, Sebastopol, CA: O?Reilly Media Inc Weiss, A.M., Lurie, N.H. Macinnis, D. J., (2008), Listening to strangers: whose responses are Company: International Journal of Advertising, 30(5), pp. 815838 Xiang, Z., Gretzel, U., (2010), Role of social media in online travel information search: Tourism Management, 31:179188